Created with the intention of making holistic wellness more accessible, the Holistic Vocation™ Initiative allows us to fund creative, community-based work while practicing the same values of intention, care, and integrity we seek to honor.

Holistic Vocation™ started as a simple tagline on a T-shirt, used to honor people we believed were living with purpose in their work. As it caught on, those same people helped us see something bigger.

Through how they lived and showed up, the meaning of Holistic Vocation expanded. It became clear this wasn't rare or reserved for certain roles. It was already happening — every day — and most people just didn't have language for it.

Holistic Vocation™ is that recognition. It's how purpose shows up in what we do, how we care, and how we take responsibility for the work in front of us.

As it grew, it also became something people could take part in. Through workshops and community, people brought creativity, ideas, and energy into something they believed in

(read the whole story here).